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PROMOTING ROAD SAFETY
Manufacture of leading reflective safety gear, Pogu, has announced an exciting new partnership with Road Safety GB, Bikeability groups and Modeshift to incentivise families to explore sustainable ways of getting to nursery and school. The partnership will roll out a reward scheme giving schools and nurseries the opportunity to raise funds while teaching children how to be visible and safe on the road.
Launching in September, ready for back to school, the partnership will bring the Pogu brand, who design and manufacture innovative reflective accessories from clothing stickers to buggy wheel designs, to thousands of parents across the UK and highlight the need to be safe and seen while walking or cycling to school.
The reward scheme is a perfect partnership between Bikeability, the national cycle training programme for schools, Modeshift, a not for profit leading sustainable transport delivery organisation and Road Safety GB, the national road safety organisation who aim to reduce the number and severity of road collisions.
Pogu Founder, Director and mum of two, Tiffany, said “Our motivation at Pogu is to save little lives each day. Our products are made using the most advanced reflective technology in the world; they reflect the length of 20 double decker buses! We are thrilled to be working closely with schools in the Lake District to shape the rewards scheme and cannot wait to see the impact it has on sustainable transport, child health and road safety across the UK.”
The Pogu range has won multiple top parenting awards since its launch in 2009 and is available through UK retailers, as well as 14 countries internationally. With five children being killed or seriously injured when walking or cycling to school every day in the UK*, Pogu is working hard to develop new ways of reaching parents with their “protect what matters” message and potentially save thousands of little lives.
*Reported Road Casualties Great Britain main report 2012, Department for Transport, 2013 and Police Recorded Injury Road Traffic Collision Statistics 2012, Police Service for Northern Ireland, 2013.
NOTES TO EDITOR
Pogu is a multi-award-winning brand who design and develop innovative reflective safety accessories for the nursery and children’s market. Established in 2009 and based in the Lake District, Pogu is a market leader in reflective technology that ensures children are safe and seen.
Born from a passion to protect little lives each day, Pogu’s unique and robust range includes reflective clothing stickers, zip pulls, pushchair stickers and wheel designs, arm bands and laces which all reflect over 200m.
Pogu Ltd. Mill Yard, Staveley, Cumbria, LA8 9LR